Hargobind Khalsa

hargobind

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Teacher of kundalini, vinyasa, sculpt, bikram, pilates and more. Or as my father would say, average at many things. Learn more at hargobind.net/about

Sell to people that don’t know you

Business Development

I’m doing something unique in my marketing and messaging. It is primarily to sell to the cold market. Many of us are selling to the warm market. Whenever you say things like hot yoga or ashtanga yoga with Hargobind, we focus on what we are doing. There is a problem associated with selling to the warm market. It is tiny and people are acquainted with what you are offering. Since they know about Hot yoga, they can go searching for it in some other town or with other teachers.  Targeting cold market People will not appreciate me for the amount of value as they are already getting those benefits. There are 8 billion people on the planet. If we rely on the warm market of people that know your product, we will have zero impact. The cold market is people that don’t know us. These are the people who have…

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Webinars to keep your community together

Business Development

It’s important to have this tool where you gather with your crew across the world to spend time together. A webinar can be a once-a-month yoga class, meditation class, or a kind of group checking. It could be your book club or anything. I’ve been doing my Dharmify webinar for a couple of days and I did one last month. I’m gonna do one Dharmify month webinar. It’s great to see how I do my webinar if you join it. It is a good way to get a clear path, whether it’s business, relationships, or a health issue. Dharmify is a phenomenal method so when you jump on the webinar you’ll see how I gather my core crew together to connect. Setting up a webinar It’s a lot of fun where you can stay connected to your whole group. I will take you to step by step through how I…

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Yoga retreat schedules change lives

Teaching

The reason I think teaching on yoga retreats is more effective than in a studio is because of the schedule. In my early days of learning yoga, it was never just about the class. In the ashram, we would have meals together. There was music. There was community. So many of the lessons were conveyed off the mat.
When you host a yoga retreat, you have that same ability to make each moment of the day special. In the podcast here I get into the schedules I like and how to create peak transformational moments.

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Hero’s Journey is what’s driving the yoga retreat market

Teaching

Click on the link below if you want to hear the podcast instead. I want to talk about the underlying psychology that’s fueling the growth in the yoga retreat business. It’s actually important to understand from 100,000 feet. The best reason I have found for why this is a billion dollar industry comes from Joseph Campbell and his books on Mythology. The one that I’m reading; Hero With A Thousand Faces talks about what’s called Hero’s Journey. I summarize this in 6 steps The yearning for change Adversity Transformation The Guide aka you Rebirth Return home People go on yoga retreats because they yearn for positive change. And yoga retreats deliver the goods. There is a method to it. The closer you follow the method, the greater impact and success you’ll have. Hero’s journey shows up in many familiar stories. You see it with Moses in the Bible. Arjuna and…

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Trusting big time, knowing why you’re there and when to get out

Teaching

Trust leads to success. You can’t be successful without the support of a large section of the population. Ultimately we all have a people problem. We need to serve more people and trust more people. Yet most people get burned once and take away the wrong lesson. That people can’t be trusted. Thats basically agreeing to never succeed. Here I suggest an approach to really trust and be crystal clear and bold when people break your trust.

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